Roll of the municipality to build collaboration with sales businesses in the fishery sector

This study examines the roll of Ube municipality to build collaboration with sales businesses in local fishery sector. Ube city adopted “Evidence－Based Policy Making” to make the next fisheries promotion plan. They conducted questionnaire survey to the local fishery sector and customers and made the first draft of the promotion plan according to the result. Members of the committee were also the local fishermen, distributers and representative from the tourist industry and they discussed and understood the present situation and problem of the community and became awareness of the necessity of their new action. Thus they could take the first step to build a cooperative business relationship among local fishery sector.