This study examines the operation process and difficulties encountered in the implementation of regional “fishing village revitalizing plans.” First, data published by the Fisheries Agency is examined and the efforts of local villages are classified into two categories: efforts related to the usage and management of the local coastal area and efforts related to the distribution and sales of fish products. Second, the process of forming and implementing plans of action is examined and problems concerning the operation of such plans are identified. Finally, case studies of commendation winners are examined in order to identify the features of the operation process. This study concludes that the driving force for change and the construction of networks are very important for the success of “fishing village revitalizing plans.”