SAITO Tadashi

In recent years, many places all over the country have been competing to attract tourists, and various"words" have been used to emphasize their uniqueness. On the other hand, rather than some official tourism pamphlets, guidebooks, and tourism websites, visitors are looking for information on the internet and social media, as well as word-of-mouth information from people who have visited tourist destinations. The authors of this paper would like to point out that because the transmission of information itself is changing in this way, the "effect of words" in tourism itself is also different from what it used to be. Since the image and brand of a region is determined by the kind of "words" used to represent the region, we must reconsider the "effects of words". Therefore, the authors investigated approximately 25 noteworthy events and projects that successfully utilized the effects of words, to clarify the following two points. 1) How do words work in improving the experiential value of tourism for visitors? 2) How do words work in encouraging residents' participation in the community development throughtourism? As a result, it was possible to classify words into four types based on their effects: a) "open recruitment type", soliciting comments from the public, b) "branding type", revitalizing the region through products and services that use characteristic words, c) "artist-mediated type", editing the words by third parties such as artists, and d) "narrative type", showing off the words and stories unique to the area. It was found that it is important to perform appropriate "editing" the words to increase the value of thevisitor experience and promote residents' participation in tourism exchange.

The rapid expansion of telework during the COVID-19 Pandemic in Japan brought a delightful opportunity for telework migration to Japanese rural areas that had not seen significant progress before the Pandemic. However, as the infection of COVID-19 began to subside, telework migration has shown some new aspects, such as an extension of commuting limits and simply relocating and moving to the edge suburbs. Considering that, this study takes the position that the area around JR Shin-Yamaguchi Station in Yamaguchi City is a marginal edge suburb for commuting to Hiroshima and Fukuoka cities, and examines the latent needs of telework migration targeting the hybrid workers who work in both cities. Also, considering migration as a kind of aggregation of real estate transactions and migrants as its target customers, the authors of this paper have tried to conduct a questionnaire survey of experienced teleworkers in Hiroshima and Fukuoka prefectures in July 2022. We attempted to understand their primary push and pull factors of the telework migration, and the size of the potential demand for the telework migration to the area around JR Shin-Yamaguchi Station. As a result, those who either themselves or their spouses are from or have lived in Yamaguchi Prefecture, plus those who have family and household reasons, such as nursing care for their parents, are the most likely to carry out telework migration. In addition, the size of the potential demand would be for approximately 3,400 people in the case where the telework implementation rate returns to the level at the beginning of the COVID-19 Pandemic.

Based on a paper aimed to document the pioneering use of Blended Learning and Instructional Design published in March 2021, an attempt was made to improve one compulsory subject in the Postgraduate Schools of YPU. The goal of improving the class called ‘Quality of Life (QOL)’ was to show a model to be used at Postgraduate level for mostly adult learners so that they could access the class from their workplaces or homes. The construction of the whole class needed to be reviewed, instead of just utilizing an interactive online ICT tool. This paper also tries to present an idea for a certificate program based on the above QOL class. Yamaguchi Prefectural University promotes four educational principles, including “respect for human nature,” “emphasis on citizens’ perspectives,” “co-existence with the community,” and “response to globalization”. The focus on humanities is crystalized on the teaching subject, QOL, as mentioned above. ‘Quality of Life’ covers the examination of the quality of everyday life in today’s changing world to diverse life stages, and then into every type of lives in nature and around the globe. By placing the QOL class as the core and adding one or two classes, it is assumed that the certificate course could be started by connecting issues in local towns to innovative solutions in wider society.

Despite the various harmful effects caused by tourism, such as over tourism, there are few concrete measures to promote tourism and community development in an integrated manner. The background to this is that in tourism policies, indicators that are biased toward the evaluation of tourism exchange performance are set, and there is a lack of indicators that question the degree of involvement with the local community. On the other hand, in Europe and other countries, they contribute to the development of sustainable local communities by installing unified indicators (“ETIS” and “DIT-ACHIEV”) for advancing projects while considering tourism and regional formation from multiple perspectives. It should be a great example for Japanese local communities. The purpose of this study: Therefore, in this paper, we will analyze the factors that prevent the establishment and spread of indicators in the current situation, and analyze the method of setting indicators with high versatility based on the current situation. To accomplish these ends, the authors of this paper have tried to do questionnaire survey conducted by mail to 212 DMOs nationwide from November to December 2021. The conclusion of this paper: It was found; 1) Japanese DMOs lack the common purpose of "aiming for sustainable tourism", 2) Data collection for KPI is a burden for each DMO, 3) Relationship between DMOs and local residents is still weak, and in the first place, improvement in this point is desired.