Saito Tadashi

Based on a paper aimed to document the pioneering use of Blended Learning and Instructional Design published in March 2021, an attempt was made to improve one compulsory subject in the Postgraduate Schools of YPU. The goal of improving the class called ‘Quality of Life (QOL)’ was to show a model to be used at Postgraduate level for mostly adult learners so that they could access the class from their workplaces or homes. The construction of the whole class needed to be reviewed, instead of just utilizing an interactive online ICT tool. This paper also tries to present an idea for a certificate program based on the above QOL class. Yamaguchi Prefectural University promotes four educational principles, including “respect for human nature,” “emphasis on citizens’ perspectives,” “co-existence with the community,” and “response to globalization”. The focus on humanities is crystalized on the teaching subject, QOL, as mentioned above. ‘Quality of Life’ covers the examination of the quality of everyday life in today’s changing world to diverse life stages, and then into every type of lives in nature and around the globe. By placing the QOL class as the core and adding one or two classes, it is assumed that the certificate course could be started by connecting issues in local towns to innovative solutions in wider society.

Despite the various harmful effects caused by tourism, such as over tourism, there are few concrete measures to promote tourism and community development in an integrated manner. The background to this is that in tourism policies, indicators that are biased toward the evaluation of tourism exchange performance are set, and there is a lack of indicators that question the degree of involvement with the local community. On the other hand, in Europe and other countries, they contribute to the development of sustainable local communities by installing unified indicators (“ETIS” and “DIT-ACHIEV”) for advancing projects while considering tourism and regional formation from multiple perspectives. It should be a great example for Japanese local communities. The purpose of this study: Therefore, in this paper, we will analyze the factors that prevent the establishment and spread of indicators in the current situation, and analyze the method of setting indicators with high versatility based on the current situation. To accomplish these ends, the authors of this paper have tried to do questionnaire survey conducted by mail to 212 DMOs nationwide from November to December 2021. The conclusion of this paper: It was found; 1) Japanese DMOs lack the common purpose of "aiming for sustainable tourism", 2) Data collection for KPI is a burden for each DMO, 3) Relationship between DMOs and local residents is still weak, and in the first place, improvement in this point is desired.