観光まちづくりをめぐる新たな指標設定に向けて

Consideration on Setting New Measurement for Town Development through Tourism

Despite the various harmful effects caused by tourism, such as over tourism, there are few concrete measures to promote tourism and community development in an integrated manner.
The background to this is that in tourism policies, indicators that are biased toward the evaluation of tourism exchange performance are set, and there is a lack of indicators that question the degree of involvement with the local community.
On the other hand, in Europe and other countries, they contribute to the development of sustainable local communities by installing unified indicators (“ETIS” and “DIT-ACHIEV”) for advancing projects while considering tourism and regional formation from multiple perspectives. It should be a great example for Japanese local communities.
The purpose of this study: Therefore, in this paper, we will analyze the factors that prevent the establishment and spread of indicators in the current situation, and analyze the method of setting indicators with high versatility based on the current situation.
To accomplish these ends, the authors of this paper have tried to do questionnaire survey conducted by mail to 212 DMOs nationwide from November to December 2021.
The conclusion of this paper: It was found; 1) Japanese DMOs lack the common purpose of "aiming for sustainable tourism", 2) Data collection for KPI is a burden for each DMO, 3) Relationship between DMOs and local residents is still weak, and in the first place, improvement in this point is desired.

Creators Saito Tadashi

Creators QUAN Meisi

[ISSN]2189-4825