Tamura Go

Many roadside stations are located in mountainous and rural areas, helping to revitalize regional economies； however, such areas currently face various challenges related to improving living environments, including the supply of daily necessities such as groceries. This issue is, particularly urgent for individuals with limited access to shopping. Going forward, measures to support the shopping disadvantaged must be balanced with profitable operations； however, few studies have addressed both perspectives simultaneously. Therefore, this study identified challenges in balancing seafood direct sales operations with measures for the shopping disadvantaged. It examined the roadside station Kaminoseki Kaikyo, which handles seafood, and clarified its operational status through interviews. Based on the facility’s efforts and participant responses, this study explored the feasibility of, and strategies for balancing the shopping disadvantaged with profitable operations. The results indicate that a significant challenge in achieving this dual purpose is improving store profitability while reducing the time and labor required for operations. To address this challenge, this study proposes a strategy that targets approximately half of the visitors—residents of Kaminoseki Town and neighboring municipalities—by offering rewards based on their purchasing behavior to secure them as repeat customers.

There are various types of farmers' markets； depending on the type used, the markets have both advantages and disadvantages for fishing households. In reality, fishing households utilize multiple farmers’ markets as sales channels because utilizing multiple markets offers advantages for fishing households. However, previous research on direct sales using multiple different types of farmers' markets are limited. Taking the Tabuse Fisheries Improvement Group “Shinsen Tabuse” as a case and confirming the benefits and drawbacks of direct sales using multiple farmers’ markets as sales channels, we examined the significance of direct sales using multiple sales channels. The results revealed that there were both advantages and disadvantages for fishing households, depending on the characteristics of the farmers' markets that fishing households utilized. We also found that utilizing multiple sales channels in direct sales helped avoid the accumulation of product stock, and fishing households acquired more customers.

the purpose of this study is to clarify how Company A of fisheries processing and sales Company A in N City, Yamaguchi Prefecture overcame the constraints and challenges of sixth industrialization, such as the existing industrial structure and the limitations of the capabilities of economic entities that many management entities face. In conclusion, with the cooperation of the fishery cooperative in Company A's efforts to become a sixth industrial, the fact that each employee was able to make use of their experience and know-how to overcome the constraints and issues. This is thought to have led to the establishment of the sixth industrialization.