宇部工業高等専門学校研究報告

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宇部工業高等専門学校研究報告 Volume 56
published_at 2010-03

Comparative Study of Corporate Strategy by Balanced Scorecard

バランスト・スコアカードを用いた経営戦略の比較研究
fulltext
6.56 MB
UN20056000004.pdf
Descriptions
In this paper, we compare corporate strategy of Nintendo and Sony Computer Entertainment by balanced scorecard. First, we review preceding research related to balanced scorecard, strategy map. Second, we study video game industry, particularly the competition of both companies. Then, we make the strategy map of both companies, so examine each strategy for video game machine and game software development.
Creator Keywords
balanced scorecard
corporate strategy
video game machine