Marketing of the Sports Event for the Disabled : Management of the Oita International Wheelchair Marathon
山口県立大学学術情報 Volume 1
Page 87-96
published_at 2008-03
Title
障がい者スポーツイベントのマーケティング : 大分国際車いすマラソンのマネジメント事例
Marketing of the Sports Event for the Disabled : Management of the Oita International Wheelchair Marathon
Creators
Matsumoto Koji
Source Identifiers
The purpose of this paper is to examine the how to manage the sports event for the disabled. I pay attention to the management strategy of the the Oita International Wheelchair Marathon in this time. Data were obtained through interview to executive staffs of the event and relative documents. This report referred to event organization, program, promotion and human resources.
Languages
jpn
Resource Type
departmental bulletin paper
Publishers
山口県立大学社会福祉学部
Date Issued
2008-03
File Version
Version of Record
Access Rights
open access
Relations
[ISSN]1882-6393