Bulletin of Hagi women's junior college

PISSN : 09198288

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Bulletin of Hagi women's junior college Volume 3
published_at 1995

A Consideration on Information Processing Models of Purchase Behavior by Social Stimulus (Oral Communication)

社会的刺激（口コミ）による情報処理型購買行動に関する一考察
Kaneko Toshikazu
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