山口県立大学学術情報

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山口県立大学学術情報 Volume 1
published_at 2008-03

Marketing of the Sports Event for the Disabled : Management of the Oita International Wheelchair Marathon

障がい者スポーツイベントのマーケティング : 大分国際車いすマラソンのマネジメント事例
Matsumoto Koji
fulltext
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YP30014000007.pdf
About This Article
Descriptions
The purpose of this paper is to examine the how to manage the sports event for the disabled. I pay attention to the management strategy of the the Oita International Wheelchair Marathon in this time. Data were obtained through interview to executive staffs of the event and relative documents. This report referred to event organization, program, promotion and human resources.
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